![]() ![]() Understanding these shifts is particularly important in the context of Generation Z, who are polarized on these questions, both as consumers and employees. I found it striking that 87 percent of people who were asked about the role of companies declared that they should create value for multiple interests, not just make profits. ![]() Sean Brown: What spurred the MGI team to undertake this research on the role of corporations in society?Ĭlarisse Magnin-Mallez: We have evidence all around us that societal expectations of business are shifting. For more conversations on the strategy issues that matter, subscribe to the series on Apple Podcasts or Google Podcasts. The following is an edited transcript of the discussion. The report they coauthored is the first in a series that MGI will publish on companies in the 21st century. Michael Birshan is the global coleader of McKinsey’s Strategy and Corporate Finance Practice, while Clarisse Magnin-Mallez leads the Consumer Packaged Goods and Retail Practices in Africa, Europe, and the Middle East and is McKinsey’s managing partner in France. ![]() What responsibilities does business have to society, and what benefits do companies deliver to stakeholders and society at large? In this episode of the Inside the Strategy Room podcast, two authors of a new McKinsey Global Institute (MGI) report share recent research on how the value that companies bring to economies, societies, and households has changed over the past quarter century. ![]()
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